Marketing Tools

I've tried and tested 1000's of services and products over the years and this list represents the best, most effective tools for marketing and growing your business online!

If you're interested in learning more about online marketing please check out our courses on teachable. And if you have any questions please hit me up in the contact us page.

1. Click Funnels

This is basically a website builder on crack. Click Funnels gives you all the tools you need to build a great looking website and it has some really amazing features built in.

My favorite features of click funnels are…
  • Easy payment integrations
  • Affiliate program
  • Membership portal
  • Email automation
  • Prebuilt funnels
  • Easy to use

You can easily connect Stripe or PayPal or a variety of other payment options without knowing anything about coding. Which is a dream for me. 

You can create a freaking affiliate program with a full dashboard that your affiliates can access to check in on their stats.

On Click Funnels you can create a private membership portal so you can give your customers access to unique and exclusive content that is not available to the public. This feature is great for people who sell courses or offer exclusive content.

You can set up all of your emailing and correspondence through the click funnels platform and you can set up all of your automated drip campaigns with just a few clicks.

And if you’re hesitant at all, you can get a 14 Day Free Trial Of Click Funnels.

This is exactly how I got started. I did the free trial and then I discovered all the features and how easy they were to set up.

2. Sam Cart

If you already have your website built out and you're looking to add a checkout option for services or products Sam Cart might be your best option.

Sam Cart is an amazing tool / technology / service but it's much more of a standalone product than Click Funnels is.

Click Funnels gives you a complete web building platform with all sorts of tools and add-ons and integrations but Sam Cart really focuses on the Checkout aspect of your website.

And because they are hyper-focused in this one area, they are a really good solution.

Here are some highlights..

  • Advanced traffic tracking systems
  • Easy pixel integrations
  • Affiliate program capabilities
  • Excellent design customization and split testing
  • Ease of use ( newbs can do it )

I really like how it allows you to extensively track your traffic and ad campaigns since I run a lot of Facebook ads.

And I'm always a huge fan of easy to create AFFILIATE programs as well.

Oh yes and let's not forget my favorite feature of all time across any platform EASY STRIPE PAYMENT INTEGRATION!

So, basically, if you like your website but you want to add a high converting checkout page with advanced tracking capabilities AND add an affiliate program, then Sam Cart is your best choice.

You can try Sam Cart 14 Days Free to see if you like it.

I run both Sam Cart pages and Click Funnel pages and they are each great in their own right.

For example, this page is better suited for Sam Cart because it's already built out on WordPress and I want to keep the site here on this platform.

I can easily integrate Sam Cart checkout pages on this site without any hassle.

Here's a link to the Sam Cart Demo Page if you'd like to learn more.

3. DuxSoup

This tool allows you to automate so much of your LinkedIn activity but it also has some very key features like...

  • Auto connect with hundreds of prospects
  • Automated messaging sequences to 1st 2nd and 3rd connections
  • Profile tagging and note-taking with the ability to share with colleagues
  • Upload your own lists of prospects
  • Download profile data including contact information

I originally started using DuxSoup so that I could get verified emails of my prospects in order to cold email them with Lemlist and or use their data for custom Facebook ad campaigns.

However, after collecting giant lists of contacts and really only using that one feature I began to use the other automated features for business development purposes.

That's when the tool really started having a massive impact. I was able to develop lists of highly targeted prospects and automatically reach out to then with a messaging sequence.

My business development outreach routine went from 3 hours a day to 1 hour a week and simultaneously I have been able to close more deals.

Additionally, the increased activity from my profile brought in thousands of new targeted connections outside of the ones I was targeting.

If you're looking to grow your presence on LinkedIn and or just be the best biz dev person at your company, this tool is for you.

And TBH I'm not using more than 50% of what this tool can do. So I can only imagine what would happen if I kicked it into overdrive and used everything.

4. Lemlist

Do you send a lot of emails to prospects on a daily basis? Lemlist allows you to create email sequences that automatically go out to your prospects individually. With Lemlist you can send up to 500 individual emails every single day so you can imagine how much time that will save you.

Let me explain a little more.

You upload a CSV list of your prospects emails.

Then you create a "campaign"

In your campaign, you set up a series of pre-written emails that go out to your prospects on any schedule that you choose.

You can continue to automatically email your prospects until you get a response. When you do get a response you'll get an alert and to take over the email correspondence.

The whole point of Lemlist is to spend your time responding to interested prospects rather than individually emailing them.

Here's how I use Lemlist.

I use DuxSoup to gather emails of prospects on LinkedIn. I download their profile data and emails so I have their first name, last name, company name, and email address.

Then I upload my CSV file to Lemlist and create my email sequence campaign.

I let the program send out emails throughout the day and I respond to the interested prospects who email me back.

Simple as that!

Lemlist allows me to spend more time engaging with quality prospects and less time physically emailing hundreds of people a day.

Start your free trial of Lemlist today!

5. Shopify

By now you've most likely heard of Shopify but do you know what makes it such an amazing platform for e-commerce?

Some highlights

  • Easy setup
  • Low cost
  • Facebook tracking pixel integration (see below)
  • Tons of apps and add-ons

The #1 reason I like Shopify is because of the Facebook pixel integration. Now, you can add a Facebook pixel to any site but when you add a pixel to Shopify all the hard work is done for you.

The integration is seamless and you don't have to create any of the annoying "tracking events" or customized setup, only if you want to.

The baseline pixel installation allows you to track the main events like content views, add to cart, purchase etc. This way you can create custom audiences from your Facebook ads with ease and you won't have to be a pro to set up a successful campaign.

In almost any other website builder installing a facebook pixel correctly and having it track the proper events is something that a newb cannot do.

  • You can integrate Shopify with Amazon so you can sell products on Amazon through your site.
  • You can also connect to drop shipping companies so you can start selling without any inventory.
  • You can create affiliate links.
  • You can even buy pre-built sites that are already producing revenue.

There are a ton of great reasons to use Shopify and that's why it's one of the leading e-commerce solutions in the world.

If you're going to get into e-commerce you'll start at Shopify.

Start your free trial of Shopify now!

6. GetResponse

GetResponse is an email service provider that allows you to send campaigns to your email lists. It allows you to set up some pretty cool integrations and automations as well.

To tell you the truth the interface isn't that great. It feels kind of cheap compared to the other providers but they offer all of the same standard services as everyone else and they continue to innovate which is always cool.

The real reason I like GetReponse

Almost every email service provider I've used has blocked my email sending due to "unauthorized" email lists.

What does that mean?

That means that the other email service providers are very skeptical of people uploading email lists. And even if you have double optin lists that you upload, you "get in trouble" and you always have to write a claim stating that you have the right to email these lists. Sometimes you get booted off of the service entirely.

Fortunately, GetReposne is a little more relaxed when it comes to emailing large lists so you don't run into these problems as much. And it's easy to use so it's a win-win for me.

Click here to start your free trial today!

7. Teachable

Teachable is one of the worlds leading course hosting platforms and it's freaking amazing! Funny enough, lots of people use it to as a payment gateway for products and services as well. I'll explain more.

Some highlights

  • Easy to set up for anyone
  • Course quizzes built-in
  • Low-cost options available
  • A variety of student payment options
  • Easy teacher payouts
  • Easy affiliate program

The main reason I like Teachable is that it's easy to use and it's intuitive. I've tried other platforms and comparatively, it's really simple. Other platforms give you a ton of options but with the massive amount of options comes complexity and you just don't need to be making things complex.

Teachable is also well designed and a great experience from the student side as well.

Trust me when I say that Teachable is the best platform if you're getting into course creation.

Get started on Teachable for free today!